Giving A Contemporary Spin To Ayurveda
Name & Designation: Parag Kaushik, Co-Founder and Director
Company: Upakarma Ayurveda
Age: 29 years
Sector: Healthcare & Wellness
The idea behind the venture was to meet the demands of the millennials who aspire to have premium quality natural products at affordable prices. A brother duo became first-generation entrepreneurs and launched Upakarma Ayurveda in 2017, a wellness D2C brand with a strong presence across all leading online shopping portals such as Amazon, Flipkart and more.
Within a span of five years of existence, the brand is witnessing a steady growth at 100 per cent year-on-year since inception. The USP of Upakarma Ayurveda lies in the fact that it offers authentic premium quality products which are researched and developed by the in-house team of Ayurveda experts at affordable prices.
“We are the trendsetters, be it our Pure Shilajit Resin Form or Kesar. Owing to this, we have been able to maintain the top position on all the leading e-commerce portals,” mentions Parag Kaushik, Co-founder and Director, Upakarma Ayurveda. Currently, the brand is being loved not just in India but trusted across the globe and delivering products across 45 countries around the world.
Ayurveda is the ancient knowledge of health and wellness. Post the onset of the pandemic, not just we as Indians but the whole world has realised the power and potential of Ayurveda for a balanced life. Kaushik saw the potential and started with a central goal to give a contemporary spin to the traditional wisdom of Ayurveda. Pure Shilajit Resin Form, JitashwaTM and Shilajit Tea are some of the flagship products of the brand.
Speaking about the concerned focus areas, Kaushik said, “Customer is the nucleus of all businesses. Treat them right and you will flourish”. The company was already operational and relatively known before the pandemic hit. Owing to the well-planned logistics, it was able to not just sustain but also scaled up the operations and introduced 11 natural immunity-boosting products.
Upakarma Ayurveda is expanding from local to global, its products were launched in the USA and UAE and will be launched in more international markets soon. Kaushik’s vision is to promote and inspire millennials all over the globe about the Indian wellness system of Ayurveda and to see it as the trusted go-to Made-in-India brand for health and wellness needs.
