Gamaya, an Indian-American entrepreneur has announced the launch of ‘Gamaya Legends’ videos game based on Ramayana. The game attempts to blend in the real and virtual worlds by bringing folktales from the Indian epic.
The company has said that the game introduces a distinctive combination of the real and virtual worlds to bring folktales and stories of the past to life, in an engaging manner. It has toys which physically represent their virtual avatars, all based on characters from the epics. Once these toys are placed on the gaming console, the character is activated in the video game.
“The evolution of the gaming and toys segment was a natural occurrence, considering the discerning demands of kids today. With the tradition of storytelling slowly phasing out, and innumerable gaming gizmos taking over, this is an effort to connect today’s kids with their cultural ethos through a medium most preferred by them and one they can instantly relate to,” said Gamaya’s founder, Narayanan Vaidyanathan.
“Through a series of story videos to be broadcast on television, to a range of interactive video games using the characters from the great epics, Gamaya seeks to rekindle an interest in these stories," he added.
Globally, annual toy and game sales amount to around $90 billion and although India constitutes less that a percent of it, the market has been steadily growing with an increasing shift from the unorganised to the organised market.
BW Reporters
Simar Singh is one of the youngest members of the BW team. A fresh graduate from IIMC, she also holds a degree in political science from LSR. She enjoys covering power, startups, lifestyle and a little bit of tech.
