The comeback of Maggi might have struck an emotional chord amongst its loyal consumers, but the market leader still has to get back the consumers it lost to its competitors during it’s absence in the shelves for five months. Instant noodles are a Rs 5,300 crore market in India according to Euromonitor, with market leader Maggi from Nestle India enjoyed a 63 per cent share. Given the quality problems Maggi has lately been facing, the launch timing may be just right for Patanjali Atta noodles and Indonesia’s Joymee, whereas the existent players – ITC’s Yippie and Wai Wai that reigned the noodle market for five months are the ones to watch out for Nestle.
