Federal Bank has unveiled a bancassurance tie-up with Tata AIA Life Insurance to provide Federal Bank's customers, access to Tata AIA Life’s comprehensive insurance product suite.
Federal Bank's network will enable Tata AIA to strengthen its footprint. Both the entities focus on the technology-enabled, consumer-centric business model, adding to the synergies of the partnership.
Shalini Warrier, Executive Director, Federal Bank said, “This partnership aims to bring the best of insurance products to our valued customers. It is a well-known fact that the penetration of insurance amongst Indian consumers is low, and through this partnership, the Bank aims to enhance financial security and wealth management for our customers.”
For Federal Bank customers, the partnership will enable them to benefit from Tata AIA’s, consumer centric life insurance solutions, including term insurance, savings and wealth creation plans, retirement, and pension solutions etc.
Ramesh Viswanathan, Chief Distribution Officer, Bancassurance, Tata AIA Life Insurance said, “We are delighted to enter a long-term relationship with a reputed and technology-savvy bank like Federal Bank. This association will enable us to offer our diverse insurance solutions to the bank’s customers, empowering them to fulfil their aspirations and secure their loved ones across all stages of life.”