<div><strong>By Sunil Dhawan</strong></div><div> </div><div><em>As an industry first, Bajaj Finserv launches an app for making loan approval quicker and easier</em></div><div> </div><div>Owning gadgets and other lifestyle products is fast becoming a part of our fast-paced life. And these goods don't come cheap either. To own them outright is not everyone's piece of wallet but then there are financing options available to get hold of them.</div><div> </div><div>While on one side, there are product manufacturers crafting merchandise, there are lenders on the other side to not let the dream of owning an expensive item remain unfulfilled. And to make the entire process of owning such expensive stuff easier, companies are making use of the online medium as well. What better way than brining the financing to one's fingertips right through a smartphone App.</div><div> </div><div>Bajaj Finserv, the undisputed leader in consumer durable finance has unveiled India's first EMI finance App called Bajaj Finserv Experia. Through an industry first initiative, the app gives consumers the freedom to apply for an instant EMI finance anytime, anywhere. Using the revolutionary app, consumers can get instant approval with a unique user id to avail EMI offers across over 12,000 stores including the likes of Croma, Vijay Sales, Hometown, Home centre, Urban Ladder, Helios and more. The maximum limit for the pre-approved loan is Rs 3 lakh. </div><div> </div><div>With festive season on, discounts and offers rule the roost. On top of it, easy financing options keep the fund flow smooth. "We've seen a strong start of the Festival Season. Our new mobile application has made it possible for customers to get an instant EMI Finance approval even before stepping into the stores for purchase. We have a robust process in place and if the festive season goes as planned, we expect our assets to grow 30-35 per cent", says Rajeev Jain, CEO, Bajaj Finance. So, the next time when you about to buy LED TVs, Smartphones, Furniture, try the App before reaching the merchant store. </div><div> </div><div>Once downloaded, one may use Aadhaar Card, Facebook, Twitter or Google+ id's for login. <br> </div><div>In that case, basic details may not be entered manually. The app asks for your mobile number and city name before it can proceed. "Finding new methods to acquire customers and expanding into new geographies are key in the present times. We continue to simplify EMI financing for customers through digitization initiatives going forward as well" says Devang Mody, President Consumer Finance, Bajaj Finance.</div><div> </div><div>Get to know the terms and conditions of the loan before you jump on. And remember, there's always an interest portion in the EMI's, so go shopping keeping your household budget in mind.</div>
