Decathlon To Invest Rs 933 Cr In India Over Next 5 Yrs

In an effort towards deepening its commitment to local manufacturing and enhancing digital engagement, Decathlon, a multi-specialist sports brand, has notified about the investment of 100 million euros (around Rs 933 crore) in India over the next five years. The investment is set to be channelled towards increasing the brand’s store network to reach 190 stores across the country.

India has been one of Decathlon’s fastest-growing markets. Currently, the brand is making efforts to boost its manufacturing in India as around 8 per cent of its global product range is currently produced in India.

Sankar Chatterjee, Chief Executive Officer (CEO), Decathlon India said, “This investment reflects our unwavering belief in the country’s potential and our commitment to contributing to its economic growth. We aim to make everyone enjoy the benefits of sports, and this investment will enable us to reach a wider audience and offer a more comprehensive sports experience. We aim to create a lasting impact by fostering sports participation, generating employment in India, and promoting sustainable practices.

Nearly 68 per cent of decathlon’s quantities sold in India are locally produced. As it attempts to solidify India as a major manufacturing hub for Decathlon, the brand aims to boost the figure to 85 per cent by 2026, as per the statement by the company.

Steve Dykes, Global Chief Retail and Countries Officer, Decathlon: “India is a cornerstone of Decathlon’s global ambition. We are committed to accelerating our growth here, expanding our reach, and making a positive impact on people's lives through sports. India's potential to become a global manufacturing and innovation hub for Decathlon is immense and we are excited to nurture local talent and contribute to India's journey towards becoming a sporting powerhouse.”