The scion from the Birla clan and the daughter of Kumar Mangalam Birla, the Chairman of Aditya Birla Group, Ananya Birla, wears many hats. From being the founder and chief executive of a microfinance company to starting up a premium lifestyle e-commerce platform, Curocarte, Birla released her remixed single on Universal Music Group’s dance imprint PM:AM Recordings today. An official music video will also be launched soon on Ananya’s VEVO channel.
Birla is the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest dance records from artists including Tiesto, Alesso, Jonas Blue, Afrojack, SEEB, Sigma, Axwell / Ingrosso, Martin Solvieg to name a few.
The 22-year-old artiste shared her excitement on the release, which is remixed by world renowned Dutch DJ AFROJACK, "Music has always been close to my heart. It’s an artiste’s dream to get their work remixed by Afrojack. I want to continue to make and release music for as long as I possibly can. I hope my music can inspire people and touch their lives in a meaningful manner."
Since November 2016 release of Ananya Birla’s debut international single "Livin’ The Life" on Universal Music Group, the single has crossed 2.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. The single also peaked at a high #11 on the Shazam Top 100 India songs chart which is a tough chart especially for a brand new artiste with an English song!
Devraj Sanyal, Managing Director and CEO, Universal Music Group, South Asia said, “We are thrilled to have Ananya as the first Indian artiste to get a worldwide release through PM:AM Recordings! We are confident that this will open up doors for many more of our exciting new talent! To see the single being pushed in territories well beyond our shores is simply awesome.”
An alumnus of the University of Oxford, at 17, Birla founded Svatantra Microfinance Pvt. Ltd, which lends micro credit to rural entrepreneurs, predominantly women clients, through affordable and innovative financial and non-financial solutions. She followed up with Mpower, an initiative that aims to reach out to individuals with mental health disorders and their families by raising awareness, alleviating stigma, advocating prevention, fostering education, and providing world class holistic services.
BW Reporters
Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
