Content Ninja - Ekta Kapoor
Ekta Kapoor, Joint MD and Creative Director, Balaji Telefilms, is credited with transforming content across all screen formats.
Kapoor studied at the Bombay Scottish School in Mahim and Mithibai College where she completed her degree in commerce. She is the creator of the popular and commercially successful “saas-bahu’ series on television in the late 1990s even though she started her career by producing comedy series in 1995.
With the emergence of digitisation of entertainment content, she quickly shifted gears and launched her OTT media platform ALTBalaji which features web series and engaging content especially curated for different demographics. She is now holding a competitive position in the web entertainment space as well. She also loves working on scripts, and concept building. She is credited with launching new actors and actresses across screens.
Recognising her contribution to the field of media and entertainment, the Government of India conferred the Padma Shree on her this year. She has been recognised and honoured with awards all through her career, including the BW Most Influential Woman of India award in 2019, the Most Powerful Business Women of the Year 2019 award, and several more.
