<p>CashKaro.com, cashback & coupons site, has raised Rs 25 crore in Series A funding from Kalaari Capital, Indian venture capital firm.<br><br>Swati & Rohan Bhargava, Co-founders, CashKaro.com said, "With infusion of these funds, we plan to take CashKaro to new markets and pursue an aggressive customer acquisition strategy while focusing on extending our mobile initiatives including launching the CashKaro mobile app."<br><br>"We expect to cross Rs 1000 crores in GMV and credit more than Rs 35 crores as Cashback in the next few months", they added.<br><br>CashKaro works on an affiliate model and was founded by entrepreneur couple Swati & Rohan Bhargava in mid-2013. The company had earlier raised $750,000 in the year 2013 in angel funding from a group of investors based in London who belong to companies like Paypal, Investec, Goldman Sachs etc, some of whom have also participated in this round.<br><br>CashKaro offers Cashback & Coupons across 1000+ partner websites including Amazon.in, Snapdeal, Paytm, Shopclues etc. Users can get upto 50% extra Cashback when they visit their favorite sites via CashKaro and shop. CashKaro receives a commission from the retailers from which it pays Cashback. This cashback is in the form of real cash which is paid over and above all other Coupons & Discounts. Recently CashKaro also forayed into Product Discovery and Price Comparison, becoming the one stop shop for all online savings. Till date CashKaro has credited over Rs 20 Crores as cashback and driven over Rs 500 Crores in GMV and is growing at over 30 per cent month on month.<br><br>(BW Online Bureau)</p>
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