Brands Celebrate Mother’s Day With Special Campaigns & Discounts
Mother's Day is just around the corner and brands are leaving no stones unturned to celebrate the spirit of motherhood. To honour mothers, various brands have launched exclusive campaigns and extended discounts on their merchandise, making it the perfect time to show appreciation for the mother figures in our lives.
The Moms Co.
The Moms Co. a natural personal care D2C brand launches a new campaign “For Every Mom, Through Every Change,” acknowledging and understanding the changing body needs of a mother and celebrating the superheroes they are by supporting them with toxin-free products made especially for moms & babies. The new digital campaign will be brought alive by the brand ambassador, Sonam A. Kapoor for the mother and baby care range.
The campaign highlights how motherhood comes not only with selfless love and the willingness to do the best for their little ones but also with lasting body changes that deserve special care. It also identifies mothers are multifaceted, embodying both strength and tenderness in equal measure and constantly evolving and adapting to the ever-changing world around them.
Speaking about her association, Actor & Brand Ambassador Kapoor commented, “As a new mother, I've experienced firsthand how transformative the journey of motherhood can be, both physically and emotionally. That's why I'm so proud to be a part of The Moms Co.'s 'For Every Mom.”
Kalyan Jewellers
To make the season of love and gratitude all the more joyful, jewellery brand, Kalyan Jewellers making charges starting from 5 per cent onwards and up to 25 per cent off on making a charge for all items.
On this occasion they released exclusive diamond jewellry; For The Minimal Mom, For The Boss Lady, The BFF Mom and The All Rounder Mom.
Platform 65
Platform 65, a rail-themed restaurant in Telangana, Andhra Pradesh and Bengaluru is celebrating it in a different way by announcing the Mother's Day Contest across all of its branches from May 5th to May 14th.
Platform 65 welcomes all mothers with a beautiful rose and complimentary special desserts, special treats, surprises, and new dishes including Pallepatnam Pulao & Nalli Ghost Briyani to be served at all the Platform65 outlets cheering them up and recognising the true spirit of motherhood.
Speaking about the celebrations, Sadgun Patha, Founder and Managing Director of Platform 65, said, “As we know, Mother's Day is a celebration honoring all mothers, motherhood and the influence of mothers in society. Through this contest, we want to encourage people to spend quality time with their mothers and create special memories. We are running a contest on Instagram where the winner of the best restaurant-based tent card photo will receive a surprise gift.”
Biofoot
On the other side, Biofoot decides to pay tribute to mothers with #NurtureHerSole campaign. They aim to create awareness about the significance of foot wellness and offer a nurturing experience to mothers at their flagship store in Colaba, India.
Under this initiative, Biofoot is offering a free foot scan and 20 per cent off on medical pedicures and physiotherapy consultation to the mothers who visit the store along with an additional 10 per cent off on all the in-store products from 10th May to 13th May.
Biofoot is also inviting influencers from various walks of life, along with their mothers, for a complimentary foot scan and consultation. The foot experts at the store will conduct a thorough foot scan for the mothers and offer personalized consultations, suggesting the ideal orthotics or ways to prevent specific foot problems.
Commenting on this campaign Deepika Deepti, Vice President of Marketing, Metro Brands Limited said, “Mother's Day is a special occasion to cherish the incredible bond between mothers and children. With our #NurtureHerSole campaign, Biofoot is extending this celebration by inviting mothers to experience the joy of foot wellness at its flagship store in Colaba.
Archies
While Archies is attempting to commemorate Mother's Day in a novel manner by relaunching its emotional campaign ad. The ad film focuses on the emotions of a mother and her children while emphasising the value of showing a mother love through presents. The campaign honour mothers' unselfish love, care, and support for their children, making them the sole constant in their ever-changing lives.
Speaking about the relaunched campaign, Varun Moolchandani, Executive Director of Archies, said, “Mother's Day is a special occasion that gives us an opportunity to convey our affection and appreciation for our mothers. At Archies, we believe that mothers are next to God and the guiding force in every child's life. Our campaign film is designed to showcase the emotions of a mother and her children and the importance of expressing love and affection in the form of presents. We hope that this campaign will touch the hearts of our customers and inspire them to celebrate Mother's Day in a memorable way."
