Australian Avocados Weaving Bilateral Relation With India

Avocados Australia, the representative body for the Australian avocado industry, announced its much-anticipated entry into the Indian market, accompanied by cricket icon Brett Lee as their esteemed brand ambassador. 

This exciting collaboration marks a significant milestone for both Australian avocados and the Indian fresh fruit market. Reputed for their superior quality and health benefits, Australian avocados are set to give the Indian taste buds an amalgamation of flavour, texture and nutrition. With Brett Lee as a brand ambassador, this launch aims to introduce a premium and healthy option to Indian households, promoting the incorporation of avocados into everyday meals and snacks.

The avocado market in India is gaining momentum. Avocado consumption has increased in India, with global demand also witnessing a significant surge over the past decade. Avocado is a healthy addition to all diets and is perfect for those eating vegetarian diets. 

Catherine Gallagher , Minister - Commercial, Head Austrade-South Asia, “Australia is absolutely at an all-time high, once we signed the Trade Free Trade Agreement, and even before that, the relationship between our two countries was already moving beyond the traditional cricket piece. And we've always had a great diplomatic relationship, that there was this recognition that we promoted ourselves and complementarity in economies.”

She added, “We're doing that at speed right now. So Austrade, which is the government agency ILO presented solders, John, we are the Australian Government's Trade and Investment Promotion Agency. And we have over 60 staff just in India. And aside from us as Trade Commission, we have this network of the most amazing Indian staff, who are passionate about enhancing the Australian-India relationship.”

Australia also plays a pivotal role in the trade affairs of India. Australia and India have a strong relationship, with the signing of the Free Trade Agreement being a significant milestone. Austrade has been instrumental in promoting trade and investment between the two countries, and there are numerous examples of successful events and initiatives. 

During the launch of Australian avocados in India, Acting Australian High Commissioner to India, Nick McCaffrey said: “The introduction of Australian avocados to the Indian market signifies a promising partnership between our nations. It's a testament to the growing bilateral ties and the potential for further collaboration in the agricultural sector.” 

The launch of Australian avocados in India marks a significant step in the industry’s global expansion journey, promising premium quality for Indian consumers.

Avocados Australia (AAL) is the representative industry body for the Australian avocado industry. We provide a range of services to our members and the broader industry to foster growth and development. 

Shruti Tripathi

BW Reporters Shruti Tripathi