Audi To Go All-Electric From 2026, Phasing Out Combustion Engine Production By 2033
The German carmaker, Audi has announced that starting in 2026, it would only launch new models on the global market that are equipped with electric drive systems. The company will gradually phase out production of its internal combustion engines between now and 2033. This decision the company says was the result of an intensive strategy process with the ambition to continue to grow profitably.
The company aims to be a sustainable, social, and technological leader by 2030. The German carmaker wants to offer electric vehicle customers an unparalleled onboard system with its own ecosystem.
In order to continue living up to Audi’s “Vorsprung durch Technik” (“Progress through Technology”) slogan in the future, the Board of Management spent the past few months formulating the company’s new “Vorsprung 2030” strategy.
“The corporate strategy ‘Vorsprung 2030’ will ensure that Audi remains viable long into the future,” says Audi CEO Markus Duesmann. The pace of change in our society is rapidly increasing. That’s why we're accelerating our own transformation.”
With a firm date now set for the company’s transition to e-mobility, the brand with the four rings is resolutely tackling its transformation.
“‘Vorsprung Durch Technik’ remains necessary because we can only solve many of the world’s major problems, such as carbon emissions and global warming, through the use of clean technologies. We view ourselves as a company that guarantees the freedom and individual mobility of our customers,” emphasized Duesmann. That is why Audi is focusing on zero-emission drive systems. “We don’t simply develop technology for its own sake. It must be consequential and effective in keeping the world moving.”
“In addition to the plan to phase out the internal combustion engine, more strongly differentiating Audi’s all-electric vehicles from the competition through quality and design as well as increasing the added value for customers play an important role. This includes a seamless ecosystem for electric and autonomous driving. As of result of the changes, Audi will be in closer and more frequent contact with their customers in the future, with new digital and physical offerings,” says John Newman, head of digitalization at Audi.
Together with the Volkswagen Group and its other brands, Audi intends to play a leading role in the new mobility world. In its transformation toward e-mobility and software, the group’s concentrated creative power represents a decisive competitive advantage. In July, the Volkswagen Group redefined its priorities with its NEW AUTO strategy, which clearly supports the successful implementation of “Vorsprung 2030.”
Martin Primus, General Secretary of AUDI AG, believes the advantage of this strategic vision is that it allows all of the company’s employees to focus on the upcoming challenges – both within the brand and across the entire brand group with Bentley, Lamborghini, Ducati, and Italdesign. Setting this course early on gives the Audi team the necessary clarity and sufficient time to complete the transformation. A restructured, strong foundation will facilitate its implementation financially, organizationally, and in terms of human resources.
