Apeda Plans To Export Indian Alcoholic Beverages Worth $1 Bn

As the global demand for the country’s spirits witnessing growth at a healthy rate, the government’s agricultural export facilitation arm, the Agricultural and Processed Food Export Development Authority (Apeda) plans to promote Indian alcoholic and non-alcoholic beverages globally with a target of USD 1 billion over the next few years. Apeda, as part of the 'Make in India' initiative, has been targeting an increase in exports of Indian spirits to major foreign destinations.

India currently ranks 40th in the world for alcoholic beverage exports. As per a release from the Commerce Ministry, the global demand for Indian spirits is increasing, presenting an opportunity for growth.

In 2023-24, the country’s alcoholic beverages export figure was around Rs 2,200 crore, with the United Arab Emirates (UAE), Singapore, Angola, Kenya and the Netherlands being the major destinations in the segment. In 2022-23, the export value of the country’s spirits touched USD 325 million and is expected to witness robust growth given the demand for India’s spirits.

In a landmark move, Godawan Single malt whisky is all set to launch in the United Kingdom as an artisanal single malt whisky made in Rajasthan. The first batch of Godawan has been flagged off to the United Kingdom. Godawan Single malt whisky participated in the International Food and Drinks Event (IFE), London in March 2024 under the ambit of Apeda and undertook promotions of Godawan.

"This worked as a precursor to launching Godawan in the UK and commencing exports to the UK," the commerce ministry said. "This initiative will support farmers of Alwar region." The six-row barley used in the production of Godawan has been locally procured which helps enhance the agricultural income of the local farmers.(ANI)