PropheSee, a Delhi-based digital analytics startup has raised Rs. 3.3 crore in angel funding through a co-investment from the Indian Angel Network (IAN) and Stanford Angels and Entrepreneurs India (SA&E India).
The funding will be used to scale technology and build core talent. The key focus areas over the next six months include the development of more industry-specific analytics and modules, investing in predictive algorithms and data visualisation methods to facilitate better utility and decision making by management, from their data and insights.
The company was founded in November 2014 by three co-founders, Ishaan Sethi – who has worked in big data marketing analytics in New York City for various film and television brands, Harshil Gurha and Jitesh Luthra – computer engineering graduates.
Ajay Lavakare led the round on behalf of IAN and SA&E India and will be joining the Board of Directors along with PropheSee’s advisor and mentor, Sujal Shah (CXO/Investor, MissMalini Media, and MD, Bandra Road Advisory) to help drive growth and scale over the coming months.
“With its affordable cost to small and medium businesses and its focus on empowering companies to understand and act upon their social/digital performance, PropheSee has the potential to scale rapidly,” said Lavakare on the investment.
The start-up informed that the funding will be used to scale technology and build core talent.
PropheSee has provided analytics for several brands such as Faith Connexion, Rock N Shop, NDTV’s Indian Roots, MissMalini and PVR, among others. The start-up competes with data analytics companies such as Mumbai-based Customer360, which recently got acquired by Interactive Intelligence.
BW Reporters
The author is Senior Correspondent with BW Businessworld
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