<div>In an industry wide effort to boost the adoption of online shopping in India, all leading e-commerce players and Google India have introduced the ‘Great Online Shopping Festival’ slated for 12 December 2012. The idea is based on the concept of Cyber Monday,a marketing term coined by marketing companies in the US to persuade people to shop online.<br /><br />The festival will see participation from over 50 partners including leading eCommerce players, local classified, online travel sites and BFSI industry offering their best deals to customers all across India for 24 hours.<br /><br />The initiative focuses on reaching out to first time online buyers. Buyers can look forward to exciting discounts across a variety of product range for example users can enjoy discounts up to 40 per cent on smart phones and tablets, up to 70 per cent off on premium, branded footwear and home decor products, 20 per cent off on diamond and gold jewellery plus an additional discount of 12 per cent for first time buyers only on 12th December. <br /><br />Partnering sites will also offer express delivery and many other exciting offers like an opportunity to save up to Rs 10 lakh on real estate deals. Apart from great deals, buyers will also be able to enjoy free shipping across India and learn more about online shopping, various methods of payments and how safe and convenient it is to shop online.<br /><br />“The online shopping industry is estimated to be already over a 1.5 $ billion and with this initiative we want to reach out and promote online shopping to the first time buyers. The industry has done a lot to promote eCommerce adoption in India and we’re partnering with them to provide the users an easy access to all the deals and we look forward to great response from buyers all across India,” says Rajan Anandan, Managing Director & VP Sales and Operations at Google India.<br /><br />Mukesh Bansal, Co-Founder & CEO, Myntra.com talks about the company has lined up some really exciting offers from their portfolio of 500 brands. “(This initiative) will expand our reach beyond the 18 million Snapdeal subscribers and will help us attract and reach more buyers,” believes Kunal Bahl, Co-Founder and CEO, Snapdeal.com.<br /><br />E-commerce companies are understandably optimistic about how such a shopping festival would popularise online shopping as a convenient, trustworthy and exciting experience, which is already making waves across the country.<br /><br />The list of companies participating includes:eBay India, Flipkart.com, IndiatimesShopping.com, snapdeal.com, makemytrip.com, Yebhi.com, firstcry.com, Sulekha.com, Homeshop18.com, Croma, Gitanjali Group, Shine.com, Yatra.com, Zansaar, Fashionara, Caratlane, pepperfry.com, healthkart, Lenskart, Monster India, Bagskart, Jewelskart.com, Watchkart, Tradus, GoIbibo, Timtara, FreeCultr, BeStylish, Inkfruit, Myntra, Zovi, Fashionandyou, Quikr, Hoopos, Naaptol, Jabong, Firstcry, Goodlife, Babyoye, Hushbabies, PropTiger, Fabfurnish, IndiaProperty, People Interactive (Shaadi.com), BigRock, BharatMatrimony, Utsav Fashion, Right florists, Right Shopping, Gets Holidays, Jet Airways, Travelyaari, redBus, Indigo Airlines, Getit Infoservices</div>
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