83% Indians Prefer Anime Over Animated Content: Report
A total of 83 per cent of individuals prefer anime over animated content, with 48 per cent favouring Naruto, 38 per cent for Death Note and 38 per cent inclined toward Attack on Titan, according to a survey by Jetsynthesys, a digital entertainment and technology company.
Jetsynthesys has come up with a survey on anime consumption in India to encourage and increase conversations around the niche category and highlight the massive demand for this genre of entertainment.
According to the survey, 50 per cent of people want to have a better understanding of Japanese culture, language and food, coupled with a strong desire to actually visit Japan.
The report mentioned that 84 per cent of the participants indicated that they were willing to invest in merchandise and would pay a substantial amount for the same, showcasing a high demand but a supply shortage of homegrown players in this category.
Anime fans from across age groups, predominantly are Gen Z and millennials who have extended their interest to experience deeper engagement avenues, the report added.
Rajan Navani, Vice Chairman and Managing Director, JetSynthesys said, “While nascent, Anime as a category is attracting high interest and demand in a market like India. For the longest time, the category suffered from a perception challenge, getting labelled as kids’ content. However, this perception has shifted, especially in the last decade, yielding a huge headroom for growth and potential for the industry to enter mainstream conversations in India."
Navani added that in addition to the growth of anime as a content category, the bedrock of anime. The animation will also have a critical role to play in future, especially with respect to emerging technologies like the Metaverse.
"The visual aspects of immersive experiences like AR/VR/XR will be greatly elevated through advanced animation and this will open up a world of possibilities for people to explore animation as a source of livelihood. We hope that this study brings to light this massive untapped opportunity for both global and Indian players in the ecosystem to work together to grow this space further in the country," he said.
