“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist
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Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand
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StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’
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It is time to focus on tuning the game to the playing conditions
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“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer
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Improve the quality of the shop floor sales staff. At the same time, give powers to those in charge to draw a line with a rude customer
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Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill
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“The amount of control you have over somebody if you can monitor Internet activity is amazing” — Tim Berners-Lee, inventor of the World Wide Web By Meera Seth
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We manage well in the brick and mortar world on what to show and whom to show. Use the same logic in your digital life too
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With the digital world growing ever larger, there is a pressing need for data brokers and advertisers to move forward in a transparent and ethical way that is both respected and admired
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