Author
Ankoor Dasguupta is a thought leader, marketer and executive Coach, who has worked across functions in marketing and advertising with a pedigree of 24 years and ongoing exciting journey, with a rare combination experience across the spectrum of media - print, digital, mobile, event productions & successful pilot projects. Worked across functions to spearhead P&Ls. Ankoor has regular columns for active writing on various reputed national and international portals and has close to thirty published interviews, multiple podcasts already published in national, international publications and platforms. He is on multiple national and International Advisory Boards, an extensive speaker at top Business Schools & academia. He has also done his PCC from ICF and is a certified Executive Leadership Coach. Ankoor is a Six Sigma Green Belt, POSH Certified & trained from Dale Carnegie in Mentoring to Develop Talent. Extending beyond academia; Ankoor Dasguupta has been honoured with the "CIRCLE OF EXCELLENCE 2024" award by Passion Vista with magazine Cover Story also and recognized as the "MAN OF EXCELLENCE, 2024" by the prestigious Indian Achievers' Award which is a national level award.
For the new-age CMO, a MOAT is not just about protection from competitors. It’s about creating resilience in an ever-changing digital world
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The author observes some of the nuances of neuromarketing under three headings, focusing on its role in understanding the consumer mindset, decision-making, and its impact on purchase decisions
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Customer service is understanding and memorising all your business relationships to the extent that you can anticipate the stimulus vs response gap
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By merging the offline and online experiences, it can help enhance customer satisfaction and drive more sales
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Here are my observations on 5 key trends that are building the bridge for a wider horizon for the social ecosystem. Easier to remember the acronym - CLSEE
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Storytelling and the power of open-source technology need to be best friends that are not only building but empowering a community strengthened by conversational AI, and immersive videos in the creator economy
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Here are my top 3 that I see as gradually being a force multiplier in the digital ecosystem
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Creative content is different from creative treatment of branded content. First of all, the creative element is usually a treatment that sell a brand, whereas, creative content is a product in its own right.
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Storytelling needs continuous creativity and needs experimentation as well. Specifically, in the business of advertising & marketing, the below points contain my observations and recommendations.
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Today, let’s just pick up one arm of Digital, i.e., e-commerce, where the market size in India is expected to cross $50 Billion in FY22.
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