Author
Sridhar is the Director at COHIRE. He is a content and marketing communications expert and business strategist with over 30 years of leadership experience at premier brands including Emap PLC UK, Larsen & Toubro, JSPL and Business World.
All around us there is an overpowering miasma of despair as caseloads and death tolls mount and 140 crore Indians seek redemption on the back of several frantic rounds of lockdowns that failed to slow down let alone flatten the curve.
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When businesses are under siege as they are now, they tend to stay hunkered down in bomb shelters until the threat has passed. But is this such a smart move?
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