Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
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From strategic discounts to expansion into smaller towns, retailers unveil their game plan to capture the summer shopping frenzy
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Menon advises aspiring women marketing leaders to be an ‘empathetic leader’ and not an ‘empathetic woman leader’
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ITC’s Namrita Khurana emphasises on using personalisation and customisation through AI to engage with Gen Z
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Industry experts discuss the current state of the cold chain industry and the larger supply chain challenges that come with operating at extreme temperatures
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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As disposable incomes grow and the gift-making industry turns more technology savvy, the Diwali hamper is poised to get more personal, innovative and even sustainable. And yes, a bulk of these gifts will be bought and delivered through ecommerce
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The Indian wedding industry is one of the largest and most vibrant sectors in the country. As the world opens again after the pandemic, 2023 promises to be a year of joy and celebration for millions of couples and their loved ones
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Bharat Mandapam and Yashobhoomi, inaugurated on the eve of the G20 summit, are state-of-the-art and sustainable exhibition and convention centres that now put the national capital on the map of the world’s Rs 25-lakh crore conference tourism space. They herald exciting times for the capital and India
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Step into the world of weddings with us as we sit down with Chetan Vohra, Managing Director, Line Communications & Weddingline, a trailblazer in the wedding industry. In this exclusive interview, we uncover the secrets, trends, and passion behind crafting dream weddings
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In an exclusive interview with BW Businessworld, Samit Garg, Managing Director & Co-founder of E-Factor Experiences talks about the company’s IPO announcement, factors driving the growth of the event industry, and much more
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