Author
The author is a correspondent at BW Businessworld. He closely looks after the vertical of Everything Experiential and writes on experiential marketing.
Menon advises aspiring women marketing leaders to be an ‘empathetic leader’ and not an ‘empathetic woman leader’
Read More
ITC’s Namrita Khurana emphasises on using personalisation and customisation through AI to engage with Gen Z
Read More
Industry experts discuss the current state of the cold chain industry and the larger supply chain challenges that come with operating at extreme temperatures
Read More
Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
Read More
As disposable incomes grow and the gift-making industry turns more technology savvy, the Diwali hamper is poised to get more personal, innovative and even sustainable. And yes, a bulk of these gifts will be bought and delivered through ecommerce
Read More
The Indian wedding industry is one of the largest and most vibrant sectors in the country. As the world opens again after the pandemic, 2023 promises to be a year of joy and celebration for millions of couples and their loved ones
Read More
Bharat Mandapam and Yashobhoomi, inaugurated on the eve of the G20 summit, are state-of-the-art and sustainable exhibition and convention centres that now put the national capital on the map of the world’s Rs 25-lakh crore conference tourism space. They herald exciting times for the capital and India
Read More
Step into the world of weddings with us as we sit down with Chetan Vohra, Managing Director, Line Communications & Weddingline, a trailblazer in the wedding industry. In this exclusive interview, we uncover the secrets, trends, and passion behind crafting dream weddings
Read More
In an exclusive interview with BW Businessworld, Samit Garg, Managing Director & Co-founder of E-Factor Experiences talks about the company’s IPO announcement, factors driving the growth of the event industry, and much more
Read More
"We remain committed to the customer experience, ensuring that we are marketing and promoting the right experiences to our vast audience across both Paytm and Paytm Insider," Varun Khare, Business Head, Paytm Insider says
Read More
