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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Castrol India’s VP and Head of Marketing Rohit Talwar, who returns to the Indian market after five years, shares insights on media mix, data-driven personalisation, storytelling and more
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From startups to stores, Beanly’s Samyesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
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Tarun Jain, CEO of Tim Hortons believes in creating an experience at cafes by blending global quality, local flavours and affordability
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From metros to smaller cities, coffee connoisseurs are fuelling India's coffee renaissance, challenging the nation's deep-rooted tea traditions and ushering in an era of diverse brewing experiences and innovative cafe concepts
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Ripal Chopda, CMO of The Sleep Company (TSC), speaks to BW Businessworld exclusively, delving into the company's focused marketing strategies, technological innovations and future plans
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As temperatures rise, the ice cream industry gears up to beat the heat with premium offerings, immersive experiences, digital innovation, collaboration and indulgence
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As a scorching summer fuels online demand, major online players innovate supply chains, leverage tech and prioritise green initiatives to stay ahead in the billion-dollar race
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Ashish Mishra, Chief Marketing Officer of Acko on the future of marketing and why CMOs must make the big bets now to grow their businesses
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For aspiring women leaders, Nagarajan advises, “Believe in yourself irrespective of the industry you are working in and find your own balance in life
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For International Women's Day 2024, Mehta’s message is about leveraging collective strength and potential. Highlighting the importance of continuous
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