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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Ashish Mishra, Chief Marketing Officer of Acko on the future of marketing and why CMOs must make the big bets now to grow their businesses
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With a focus on 5G proliferation, premiumisation and AI, Samsung India ensures affordability with enriching user experiences
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For aspiring women leaders, Nagarajan advises, “Believe in yourself irrespective of the industry you are working in and find your own balance in life
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For International Women's Day 2024, Mehta’s message is about leveraging collective strength and potential. Highlighting the importance of continuous
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Believe in your creative power and fearlessly pursue your dreams, she advises
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From AI integration to global expansion and marketing insights, Squadhelp's Founder, Darpan Munjal maps out the future of brand naming
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Brands create immersive experiences, embrace tech innovations, and prioritise sustainability, elevating retail beyond transactions
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Brands harness iconic movie themes and characters for memorable marketing experiences in ad campaigns, tapping into the nostalgia and immersive storytelling of the silver screen
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Harsha Razdan, CEO, Dentsu South Asia unveils strategic vision for 2024, emphasising marketing and tech transformation
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Jinal Dave sees AI revolutionising marketing, emphasising relatability and conversational engagement
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