Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
Vijay Varma's remarkable talent has been widely praised for its authenticity and depth, earning him numerous nominations and awards
Read MoreWhile most know Shantanu & Nikhil as a brand that does not follow the playbook, it is also one that has a deep belief in the power of local crafts and craftsmen
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