Author
Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.
Celebrating her fourth decaversary in films and fashion, veteran couturier Neeta Lulla roots her success in sticking to her philosophies, which have helped her slice a unique identity and are also truly reflective in the brand’s latest festive collection
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A new game and a solid ambition, Kellanova’s strength is rooted in its operational focus and fit-for-purpose strategy, which will help it achieve its vision of becoming a snack-led powerhouse
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Muscling through the summers in style,brands across categories are raking in the moolah by ramping up production, adopting a segmented approach, making an all-out marketing effort and staying attuned to market dynamics and consumer preferences
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Voltas sold over 2 million units of air conditioners in FY 24, registering a 72 per cent growth in sales volume across its range of ACs in Q4 FY24, informs its MD and CEO, Pradeep Bakshi
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Pinning focus on getting the basics right has helped Daikin India get closer to the customer choice set, clocking a growth rate of 17–19 per cent over the last many years, says its Chairman and MD, KJ Jawa
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Blue Star’s Managing Director, B Thiagarajan, expects 25 per cent growth in residential AC sales in the June quarter, signalling yet another booming summer for the brand
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Vijay Varma's remarkable talent has been widely praised for its authenticity and depth, earning him numerous nominations and awards
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While most know Shantanu & Nikhil as a brand that does not follow the playbook, it is also one that has a deep belief in the power of local crafts and craftsmen
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