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Soumya Sehgal Bhutani

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Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.

Latest Articles By Soumya Sehgal Bhutani

Vijay Varma
Speak Like Them, Be Them: Vijay Varma On Getting Into Characters

Vijay Varma's remarkable talent has been widely praised for its authenticity and depth, earning him numerous nominations and awards

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Shantanu & Nikhil
Indian Fashion Market: From Conventional Craftsmanship To Contemporary Couture

While most know Shantanu & Nikhil as a brand that does not follow the playbook, it is also one that has a deep belief in the power of local crafts and craftsmen

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