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Jyotsna Sharma

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The author is Sr. Associate Editor with BW Businessworld

Latest Articles By Jyotsna Sharma

“We Invest In Upskilling Our Artists & Provide Them With The Latest In Hair Care Education”

In an exclusive interview with BW Businessworld, Amanda Le Roux, SVP International Aveda at Estee Lauder Group of Companies speaks about the evolution of the beauty market and Aveda’s India focus

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“We Stand As A Beacon Of Sustainability In The Beauty Industry”

In an exclusive conversation with BW Businessworld, Paul Lee, Managing Director, Innisfree speaks about how the beauty business has leveraged AI and their focus on sustainability. Excerpts  

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‘We Have Highest Score For Luxury Hotel Brand Globally’

The crux of hospitality lies in the term “experiential”

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House Of Health

In an exclusive conversation with BW Businessworld, Malik J Fernando, Managing Director, Resplendent Ceylon, the Colombo-headquartered Sri Lankan chain of boutique relais and chateaux resorts talks about the growth of the wellness tourism market and more specifically, the Kayaam House, a luxury wellness resort located on the island’s scenic south coast. Excerpts

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“People Are Aware But Still Litter And Tolerate Littering”

In an exclusive conversation with BW Businessworld, Amruta Fadnavis (a social worker, a trained classical singer and a banker) sheds light on the long-term impact that her ‘Cleanathon drive’ aims to achieve. She also discussed environmentally friendly practices during festivals and the challenges and opportunities faced during environmental sustainability projects

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“Informed Consumers Are More Likely To Stay Loyal”

In an exclusive conversation with BW Businessworld, Jigar Shah, Co-founder, 82°E speaks about the beauty market in India and his brand that he co-founded with actor Deepika Padukone

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The Comfort Of Luxury

Luxury experiences, hospitality and lifestyle are pegged as the drivers of future growth. Soon leather goods, timepieces and jewelry could emerge as asset classes and income generation through rental of luxury items may become a viable trend. A Bain & Company-Altagamma Luxury study says the Indian market for luxury goods could balloon 3.5 times by 2030. A special report

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Have You Caught The YOLO Yet?

The positive is that people get to live their best life. The negative is that people take decisions that might not be in their best interest in the long run. It is definitely beneficial for the economy in the short run. In fact, some sectors have seen an uptick in revenue on the back of the YOLO effect

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Generative AI Meets Fashion

Leaders in the fashion industry say generative AI will enhance consumer experience, and help market better, but there might be challenges around aspects such as originality and provenance

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There Is A Renewed Focus On Conscious Consumption In The Fashion Industry: Raghavendra Rathore

In an exclusive conversation with BW Businessworld, noted designer Raghavendra Rathore speaks about Indian fashion, sustainability, and innovation

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