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Jyotsna Sharma

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The author is Sr. Associate Editor with BW Businessworld

Latest Articles By Jyotsna Sharma

How Good Design Helps In Building Brand Personality

In conversation with Darshan Gandhi, Head of Design at Godrej Consumer Products

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The Influence Of Influencers

Brands need to re-think their reliance and use of influencers - are they overdoing it?

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The Business Of Music

Highlights from the Music Inc Conference: The outlook is positive for the growth of digital consumption of music, which definitely is an opportunity for upcoming artists to shine.

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Courage Carries Him Forward

Suresh Narayanan’s stint in Nestlé is associated with innovation, new product launches and an ability to bravely confront tribulations

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Sneaker To Become An Office Wear Essential?

Someone recently said “why not? It will increase productivity. If your employees are comfortable they will be more productive.”

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Driven By Foresight And Perseverance

Prem Kishan Dass Gupta’s keen ability to spot opportunities has persistenly propelled him forward

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A Leader Who Takes Pride In Caution

K.K. Bangur has steered Graphite India through good times and bad and plans a future driven by high-end technology and caution

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Driven By Emotional Intelligence

Indiabulls Ventures is led by a man, admired for his skills at building teams and talent pools

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Rajesh Ramakrishnan On Innovation, Brand Building And 25 Years Of Perfetti Van Melle In India

Over coffee on a hot day this month Rajesh Ramakrishnan, MD, Perfetti Van Melle, India spoke to BW Businessworld’s Jyotsna Sharma about art, brand building and marketing.

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Femtech: The Rising Star

Femtech is hailed as the next big phenomenon in the women’s health market - market potential of $50 billion by 2025

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