UpGrad-backed Harappa has set its sights on the world's largest and most competitive learning market, the United States of America. The company aims to upskill 55,000 managers in the US over next three years.
Harappa Education currently operates as a 100 per cent subsidiary of upGrad, India-based higher edtech and integrated lifelong learning tech company, which has impacted more than 8.2 million registered learners in over 100 countries.
The US corporate learning market is pegged at USD 150 billion, compared to the USD 5 billion market for industry-led learning in India – and this move is an audacious step that furthers the movement of Indian companies, building to global standards, for the world.
"According to reports, 82 per cent Americans are likely to quit their jobs because of a bad manager, while 44 per cent managers feel they are unprepared for their jobs," said Pramath Raj Sinha and Shreyasi Singh, Founders of Harappa.
Aimed at solving the most pressing problems in the American workplace today, Harappa's programs are targeted at the spectrum of the managerial cadre. Designed using Harappa's high-impact blended learning approach and pedagogy, LEAP (for aspiring women managers), RISE (for seasoned women managers), GROW (for first-time managers) and SOAR (for mid-level managers) tackle the three biggest challenges facing all US workplaces today — attraction, retention, and building high-performance talent pools for the future.
"Job-linked upskilling is the future of lifelong learning for working professionals at every stage. At Harappa, we have built this expertise over decades of rich experience. Our programs, with their sharp blend of skills will make the right connect across the US," said Ronnie Screwvala, Co-founder & Chairperson, upGrad.
Harappa has partnered with California-based Enliven Advisory, a leading financial advisory firm in the US, with a stellar track record in the workforce tech space for more than two decades.