Total 98% Indian Parents Express Deep Concern About Climate Change: Report

A total of 98 per cent of Indian parents express deep concern about climate change and 84 per cent prefer to purchase products from companies that have sustainable practices, according to an HP global survey. 

The study found that 61 per cent of Indian parents have reconsidered the company they currently or previously worked for due to their commitment to the environment and social issues 

The survey found that the climate crisis has sparked a paradigm shift in the mindset of Indian parents placing decisions on purchasing behavior, career choices, and long-term family planning. 

Gurpreet Singh Brar, Vice President, HP India market said, “We are witnessing a remarkable transformation in the mindset of Indian parents when it comes to climate change. The fact that parents express such deep concern is a powerful testament to the growing awareness and urgency surrounding this global issue."

Notably, Indian parents exhibit a strong inclination towards sustainability, actively engaging in eco-friendly practices and expressing a willingness to pay extra for environmentally conscious products. 

According to the survey, 80 per cent of Indian parents do not mind paying more for items that are environmentally friendly. 

Indian parents are actively seeking out businesses with sustainable practices (84 per cent) and prioritising purchasing sustainably sourced items (85 per cent). 

This inclination may stem from the environmental challenges and pollution associated with population growth and urbanisation, the survey revealed. 

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Indian parents place a higher priority on rising temperature and cost as climate change concerns, with mothers (19 per cent) expressing heightened worry over the impact of having children compared to fathers (eight per cent). 

This prevailing apprehension has significantly influenced the perspectives of both mothers (63 per cent) and fathers (56 per cent), as well as the younger generation. 

Notably, 66 per cent of generation Z and 60 per cent of millennials feel that their concerns around climate change are making them rethink their plans for expanding their households.