Tata Motors Overtakes Mahindra & Mahindra As Third Largest Indian Carmaker In November 2017
Tata Motors has overtook Mahindra & Mahindra as the third largest carmaker in India during November 2017, reportedly after a gap of five long years.
In November 2017, while Tata Motors sold 17,157 passenger vehicles in Indian market, the same for Mahindra & Mahindra stood at 16,030 units (1,127 units less).
This performance by Tata Motors is attributed to the growing demand of its recently launched compact SUV Tata Nexon. Tata Motors has even ramped up the SUV’s production and in November 2017, the company rolled out the 10,000th Nexon from its Ranjangaon facility.
Commenting on the strong sales performance in November 2017, Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “On the back of good demand for our new generation cars – Tiago, Tigor, Hexa and our recently launch compact SUV, Nexon, we continue to maintain a robust growth trajectory and have grown by 35 per cent in November 2017.”
“We will continue our efforts to meet the growing demands and provide the best in class services to our customers,” added Pareek.
These four launches have practically changed the course of Tata Motors in India. The company is on its growth trajectory to become the third largest carmaker in India by 2019.
Related Article: November 2017 Auto Sales Analysis: Carmakers Post Double Digit Growth
Talking about Mahindra & Mahindra, the company did not give much in terms of new product launches to the Indian consumer. It is banking its growth primarily on facelift models.
In November 2017, all-new Mahindra Scorpio was launched featuring an enhanced mHawk engine that delivers higher power of 103kW and torque of 320Nm.
In October 2017, the automaker launched the new Mahindra KUV100 NXT having 40 new features & enhancements with a new bolder SUV design, and new hi-tech features with premium interiors.
It’s high time Mahindra & Mahindra should focus on new product launches to maintain its dominance.
