AACSB International (AACSB), the global accrediting body and membership association for business schools, recognised the S.P. Jain Institute of Management & Research (SPJIMR) among a sampling of 30 innovations that represent how business schools are innovating and diversifying the business education environment.
"It is my pleasure to recognise SPJIMR for its role in spearheading ingenuity within the business education landscape," said Thomas R. Robinson, president and chief executive officer of AACSB International.
"As AACSB celebrates 100 years of improving quality management education worldwide, it is important for those within and outside of the industry to be reminded of the vision, leadership, and innovative thinking business schools bring to the table. Through our 'Innovations That Inspire' recognition, SPJIMR stands as a testament to how business schools are driving positive impact within their communities and society at large, through their groundbreaking practices and continuous focus on excellence."
This campaign was co-created with a group of senior alumni and faculty through an email group, according to a press release.
The idea that emerged was that, on a voluntary basis, in a two-hour window, SPJIMR stakeholders - faculty, staff, students, alumni - would describe a way in which the Institute has touched their lives with the hashtag #iamspjimr.
Emails were sent out to all internal stakeholders and alumni. Each alum who was part of the co-creating team reached out to his or her network. SPJIMR alumni included some of the top names in digital marketing, and the campaign strategy itself was completely co-created.
"Our vision says that we want to be one of Asia's most innovative and socially responsive institutes. This is the beginning. A total of 296 institutes applied for this competition and there are only 30 winners from across the world. We are one, and therefore by this reckoning, one of the 30 best institutions in terms of innovation worldwide. We hope this is the first of many recognitions to come" said Dr Ranjan Banerjee, dean of SPJIMR.
