Solving For Mobility

Name: Raunak Bidasaria

Designation: Head of Revenue and Operations

Company: Yulu

Age: 28

One of the largest players in India's micro-mobility space is Bengaluru-based Yulu, which has truly made urban mobility seamless, shareable and also sustainable. In its five years of existence across Bengaluru, Mumbai and Delhi-NCR, the company has revolutionised two-wheeler trips in the last-mile segment and its rides cost 35 per cent cheaper than the petrol alternatives. While this has made traveling over limited distances affordable for many, Yulu has also become the ride of choice for thousands of delivery boys who cannot afford motorbikes.

Yulu's name is synonymous with micro-mobility and a great deal of credit for its success goes to the pioneering team at the company. Having joined Yulu's growth story almost at its inception, Raunak Bidasaria, Head of Revenue and Operations, has been one of the leaders who has guided the company right from the outset.

An electrical engineer by qualification, Bidasaria's tryst with mobility began after an entrepreneurship class at IIT Kharagpur. As he entered professional life and traveled, the problem of mobility in India resonated deeply with him. Soon, after connecting with Yulu Co-founder and CEO Amit Gupta, he decided to join the company's mission as a part of the Strategy and Operations (founder's office) team.

Rise through the ranks 

Over the years, Bidasaria made it up the ranks to the position of Head of Revenue and Operations at Yulu. In this role, he was responsible for many things, including strategising, selecting revenue targets, liaising with the CEO, speaking with the investors and main enablers at the ground level, and even keeping tabs on the technology aspect of Yulu's business.

"At this point in time, we are not just creating an impact by solving for mobility needs. But also, we are solving for the occupation part where we are providing a living for lot many people who don't have a motorbike and want to do a delivery job. Today, there are so many people coming from the neighboring towns or villages to cities like Bengaluru, Mumbai and Delhi in search of jobs despite not owning a bike of their own," explains Bidasaria.

Currently, Bidasaria is an MBA candidate at the prestigious Harvard Business School and relishing the opportunity of networking with people from 74 different countries on campus. When asked about his future plans, he says that he intends to return to India with a bagful of experiences and learnings from the top B-school to drive impact in the mobility segment with renewed vigour.