Saloni Oils Scales New Heights

The city of the Taj Mahal and several other wonderful monuments is also famous for at least half a dozen other products including edible oils. Agra’s famous Saloni brand of oils (mainly mustard) has become immensely popular in eastern states like Bihar and West Bengal.

In just over three decades, Saloni has become a popular and trusted brand, with demand soaring in several states.

Saloni has now entered the edible oil market pan India, keeping the health issues in focus. Good quality oil for typically Indian needs and tastes, remains our major focus, says director of the company, Dinesh Rathod. The company entered this segment of the oil market way back in 1990s and has not looked back as “ we have been very conscious of the high quality and also the cooking needs of Indian kitchens,” Rathod said.

Talking to BW, Rathod said during the Covid-19 pandemic, oil prices shot up everywhere, as imports were affected, due to the total lockdown. Oil was imported from Malaysia, Indonesia and some other countries.

Saloni director Rathod suggested some changes in the GST system to provide relief to consumers who never seem satisfied with the tax structure. Many in fact want supplies made without GST documents, but it is our company’s policy to follow the rules and requirements of the legal system. The government could look into the complexities and the high tax structure on edible oils to help the consumers.

Rathod said the company was planning to bring new products into the market though there was stiff competition in this sector. “We are working hard on developing new products and provide consumers a range of choices. Presently testing is going on. Once we are satisfied with the results, new oil products would be made available to our customers,” Rathod said.