Ritu Kumar Picks Manthan’s Advanced Retail Analytics To Boost Its Pivotal Merchandising Decisions

Ritu Kumar and its sub-brand 'Label' have been admired by many for its distinctive use of colors, quality of fabrics, intricate embroideries and use of rich Indian aesthetic to create unique products. The brand is now joining hands with Manthan to boost its merchandising decisions.

Manthan is an Analytics Officer for consumer industries. “We are thrilled to add a marquee brand like Ritu Kumar to our customer roster and very excited about the rapid adoption of leading-edge analytics in fashion. Manthan’s full spectrum of analytics capabilities are essential to address omni-channel retail challenges and drive profitable decisions,” said Seema Agarwal, Vice-President of Retail Analytics, Manthan.

She further added saying that India is a key market for them and a dedicated team for the region reflects their strategic focus; also they are rapidly expanding their footprint. And some of the largest retailers are using their solutions.

Amrish Kumar, CEO of Ritu Kumar said, “Manthan’s Retail Analytics solution perfectly matched our requirements and provided us fast time to value. The solution is intuitive and our business users now have access to complex analytical insights to drive better business outcomes with just a few clicks.”