Quick Commerce Cannot Be So Quick If It Has To Be Sustainable, Feels BIA Brands CEO
Sudhakar Adapa feels that the definition of 'quick' may change from 10 minutes to probably over 60 minutes or so
Quick commerce as we see today may not be the same tomorrow and its definition may change going ahead, feels Sudhakar Adapa, Chief Executive Officer (CEO), BIA Brands. Speaking at an industry event, Adapa said quick commerce cannot be so quick if it has to be sustainable.
"The definition of 'quick' will change from 10 minutes to probably over 60 minutes or so. Because not everything could be delivered in 10 minutes time." He is of the view that not everything could be delivered in 10 minutes. At a session on 'Future of Ecommerce', he said it worked in India because of its high population density.
Adapa is an entrepreneur with diverse experience in starting and running companies in advertising, media and human resources, among others. Talking about technology becoming an enabler, he said that the advantage is that one could build a company without large capital.
"You can build a company with almost next to nothing in terms of capital," he said, stressing on the fact that ecommerce businesses don't need large physical assets. On the flipside, he said the competition among e-commerce companies will rise going forward. (ANI)
