People, Product, Process & Brand

How are you looking at the summer season unfolding for your brand in terms of sales and overall growth?
Daikin plans to address the anticipated robust increase in residential air conditioner volumes and the low adoption rate in urban Indian households by adopting a comprehensive strategy that aligns with the company's commitment to energy efficiency and reduces the total cost of ownership. We will focus on continuous product innovation to meet the evolving needs of consumers. This includes developing energy-efficient air conditioning solutions to align with the increasing demand for environmentally friendly and cost-effective products. Daikin will implement educational initiatives to raise awareness among consumers about the benefits of energy-efficient air conditioning products.

To overcome the barrier of low adoption rates, Daikin may introduce affordability programmes and financing options. This approach can make energy-efficient air conditioners more accessible to a wider range of consumers, stimulating market demand. Daikin may tailor its product offerings to suit the specific requirements and preferences of the Indian market. Understanding the unique demands of local consumers, Daikin is offering a host of consumer-friendly features in our products.

What ideas, themes or motifs typically resonate with consumers during the summer season, and how are you incorporating them into our marketing campaigns?
Customer uptake is essentially driven by superior technology, affordability, after-sales service support, easy accessibility to products and eco-friendly options.

Customers today are aware, choosy and aware of their needs. They do not mind paying a premium for a product that solves their requirements, faster. With demand for AC going up, Daikin is trying to create a product that offers a higher degree of relevance for your daily usage. Daikin’s ability to manage the ‘AIR’ from air conditioning to filtration takes us closer to the customer ‘choice’ set.

How are you leveraging the momentum to strengthen your brand presence and customer relationships for the rest of the year?
The heterogeneous behaviour of the Indian market has been posing challenges to MNCs for a long time. Diverse weather patterns, demographics and socio-economic trend lines can be confusing, when chasing market share for white goods and consumer durables. The price sensitivity of discerning Indian consumers often decelerates the scale and speed sought by many brands. One must understand that India is a country of ‘simple living and high thinking'. Hence, efforts, as long as they remain basic and simple, coupled with speed, result in success. Daikin India, back in 2010, was an insignificant player in the volume zone/RAC market, though it was known for its commercial and light commercial products and solutions. Today, we are one of the leading heating, ventilation, and air conditioning (HVAC) brands in India.