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New-Age Multipurpose TV From DDB

BW Online Bureau Nov 08, 2014

<?xml version="1.0" encoding="UTF-8"?><root available-locales="en_US," default-locale="en_US"><static-content language-id="en_US"><![CDATA[Six renowned technology titans including application maker Irdeto, cloud computing focused Nivio, audio-video technology company Faroudja, Sound technology company Strata, DTH service provider Videocon d2h and electronics company Phillips, came together under the leadership of ST Microelectronics to unveil the latest ‘burning' innovation, DDB or Digital Direct Broadcast. With various features like an integrated set-top box, 2D to 3D image conversion, Cloud Computing, Direct Satellite reception etc, DDB technology will help consumer to view an audio visual experience like never before. Initially, DDB technology will be introduced and supported by Videocon DTH. DDB-compliant TVs receive digital signals directly from the dish antenna and broadcast it further. Headquartered at Bengaluru (India) and US, DDB platform also possess the ability to be streamed to smartphones, tablets and other devices. Although, no information has been revealed about the price of the product. While most high-end TVs today double up as personal computers with a virtual keyboard and the TV remote as a mouse, direct digital transmission is something that none has provided so far. In many ways, DDB technology — that came into existence in 2010 — is considered to be quite similar to Samsung Smart TV for its Dual Core processor that carries out the decoding of the signals, Ankette's EVO TV and Sling Media's Slingbox for the way it can stream the live TV to phone, tablets, laptops and other devices. But what differentiates DDB TV is its one instrument operation by the remote control that is designed to include keyboard as well as the mouse of the TV within, unlike other TVs that require a plug-in of keyboard and mouse for internet and other application operation. The consortium mentioned that the concerned platform is not expected to be launched in other states of India before July 1 to tally the date of mandatory digitisation and is further expected to come in the market by late September of this year. <table style="width: 600px;" align="center" border="0" cellpadding="7" cellspacing="7"> <tbody> <tr> <td>FEATURES OF DDB TV - Direct satellite signal reception (no set top box dependency) -450 MHZ Dual core processor -Over the air software upgrade -14 bit Video processing-4 trillion colors (Erase ‘in   frame' blurriness and sharpens the colors           thereafter) -Net Browsing -Cloud Computing (helps to connect more than 2 users as well) -3D Technology (Cause no fatigue, even after continuous 3D view) -Faroudja Audio-video optimized -Motion enhancement and motion correction: MEMC (Eliminates motion judderness) -Strata certified audio (with advanced amplifier and transducer technology) -10 Band graphic equalizer -HDMI-CEC</td> </tr> </tbody> </table> "Correct regulations in tandem with the introduction of Digital Addressable System (DAS) would be thetipping point for the Indian TV broadcast industry," says S. Shelgaonkar, R&D Head, DDB, adding that "Infrared and frequency based remote controls with universal plug-in and play options (UPNP) that enable connectivity between innumerable users makes our DDB platform stand out of the crowd." DDB or Digital Direct Broadcast is a TV operating system that allows television sets compliant with it to perform multiple functions.