The mobile gaming market is expected to grow significantly by 2024, with trends indicating increased user involvement, various game preferences and a strong emphasis on convenience. According to the most recent research from Nostra, a gaming platform, these trends are making mobile gaming an important element of daily entertainment for millions of players globally.
In 2024, the mobile gaming sector experienced a 41 per cent increase in active users, indicating the growing popularity of mobile gaming. India has emerged as a key player in this expansion, with 115 million active gamers clocking 180 million hours of playtime per month. This surge indicates not only more individuals playing games, but also a change in how users interact with mobile gaming. The trend toward 'snackable' gaming experiences which means short, frequent gaming sessions throughout the day, has become a defining feature of modern mobile gaming.
Another notable tendency is the wide range of gaming preferences. Casual games continue to dominate the industry, but arcade and board games are gaining popularity, drawing a diverse spectrum of players of all ages and genders. As per data male gamers favour sports, action and strategy games, whilst female gamers choose casual strategy, puzzles and board games.
Mobile gaming has become an all-day pastime, with peak hours in the late afternoon and evening, specifically from 2 PM to 6 PM. Players frequently engage in many games in short bursts, with some playing up to four times each day.
Convenience is a motivating factor behind these developments. Players are increasingly attracted to platforms that provide quick and easy access to games without the need to download or unlock their devices. This is especially tempting to Gen Z customers, who value easy access to entertainment from their device's lock screen.
