Lux Industries: Knitting A Reputation

Founded on the vision of Girdhari Lal Todi in 1957, Lux Industries has evolved under the leadership of Ashok Kumar Todi and Pradip Kumar Todi to become a dominant player in India’s branded innerwear and outerwear market. With an impressive global reach, Lux Industries holds a presence in 48 countries, where exports, especially to the Middle East, Africa, and South Asia, contribute around 6 per cent of its total turnover. Pradip Kumar Todi’s in-depth knowledge of the hosiery sector has positioned Lux as an industry leader, characterised by relentless growth and a strong brand reputation worldwide, built on quality, consistency, and customer loyalty.

Lux Industries stands as one of India’s largest hosiery manufacturers, producing 1.2 million garments daily across nine advanced facilities. Strategically located manufacturing plants in West Bengal, Tamil Nadu, Punjab, and Uttar Pradesh underpin the company’s extensive production capacity, demonstrating Lux’s dedication to meeting rising demand both domestically and internationally. The company has carved out a 15 per cent share in India’s organised men’s innerwear market, with an impressive 95 per cent order fulfilment rate, well above the industry average of 80 per cent, showcasing its commitment to customer satisfaction and operational efficiency.

Solid Performance
In its portfolio of over 100 products across 10 powerful brands, Lux Industries meets a diverse array of customer needs with approximately 5,000 SKUs. In FY24, Lux Industries reported a turnover of Rs 2,324.05 crore, driven by a 12 per cent volume growth and a 150 basis point improvement in gross margins. The company’s network spans more than 2 lakh retail outlets in India, reinforcing its extensive domestic reach and strengthening its international footprint across 48 nations, ensuring its products are accessible and in demand worldwide.

Future-Ready Infra
Lux Industries is continually preparing for future growth. In FY 2023-24, the company commissioned a 4,50,000 sq ft state-of-the-art facility over 5 acres in Jagadishpur, Kolkata. This innovative unit, with 30 per cent dedicated to manufacturing and the remaining space allocated for warehousing and support functions, is designed to streamline processes, reducing dependency on third-party production and enhancing operational efficiency. Lux’s commitment to progressive manufacturing practices not only boosts internal productivity but also promotes local economic growth and sustainability, offering new job opportunities and supporting regional industrial advancement.

Brand Investment
Lux Industries has made significant investments in its brand, channelling funds into brand equity with a long-term vision. For FY24, the company allocated Rs 174 crore to brand-building efforts, slightly below the previous year’s investment of Rs 185 crore but still representing a strategic 7.48 per cent of total revenues. Each rupee invested in branding yielded sales of Rs 13.3 in FY24, up from Rs 12.80 the previous year. Over the past five years, Lux has invested a substantial Rs 752 crore into branding initiatives. This sustained investment reflects the company’s commitment to not only defend but also expand its market share and competitive edge. By consistently prioritising brand value, Lux reassures its trade partners of its ongoing optimism and dedication to market leadership.

Through Pradip Kumar Todi’s astute leadership, Lux Industries exemplifies the journey from a modest beginning to a premier global player, leveraging high-quality products, strategic infrastructure, and effective brand management to cement its position as a leader in India’s hosiery sector, ready to seize new opportunities and exceed consumer expectations in the years ahead.