Livpure Achieves 50% Revenue Growth In Q2 FY24

Livpure, a leading customer-centric brand in India, has disclosed its Q2 financial results, reporting a 50 per cent year-on-year revenue growth and a remarkable 271 per cent jump in Ebitda. This performance reflects the brand's strategic focus on innovation, marketing, and operational efficiency, bolstered by an early festive season boost.

Livpure’s growth trajectory in Q2 FY24 has been marked by good performance across multiple business segments. The company saw a remarkable 55 per cent increase in General Trade revenues, reflecting strong demand and market penetration.

Ecommerce growth was also impressive, surging by 66 per cent, which highlights the brand’s growing digital presence and reach. Modern Trade experienced an extraordinary 150 per cent growth, underscoring Livpure's expanding footprint in the retail space. The Service Division also delivered robust results, with a 40 per cent increase in revenue, while the Water Purifier segment, Livpure’s core category, grew by 38 per cent, reinforcing the brand’s leadership and innovation in the water filtration market.

The company’s operational efficiencies contributed significantly to its profitability. Livpure reported a 271 per cent increase in Ebitda compared to Q2 FY23, with a quarter-on-quarter margin improvement of 400 basis points. This achievement underscores the brand’s focus on value engineering, transformation, and efficient responses to increasing demand.

Commenting on the results, Rakesh Kaul, Managing Director of Livpure, stated, “Our Q2 results highlight the success of Livpure’s transformation journey, built on a foundation of innovation and operational excellence. We are deeply committed to developing products that resonate with our customers, supported by our strengthened go-to-market strategy. These strong results reaffirm our confidence in driving sustainable growth in the future."

With its strong financial performance, innovative product launches, and customer-focused strategy, Livpure is poised for sustained growth in the coming quarters. The brand’s commitment to delivering value through advanced, user-centric solutions positions it as a frontrunner in India’s consumer appliance market.