Licious Selects Ajit Narayanan As Its Chief Product And Technology Officer

D2C unicorn Licious on Tuesday appointed Ajit Narayanan as its Chief Product and Technology Officer, (CPTO).

As the CTPO of Licious, Narayanan will be spearheading the company’s efforts towards transforming the brand and category through technology first innovations that will transform the overall consumer experience and supply chain management to create a new benchmark for the industry to follow.

Narayanan comes with over two decades of expertise in building and scaling cutting edge digital products and technology across diverse domains of e-commerce, healthcare, mobile and artificial intelligence and is an inventor on many patents in these domains.

In a statement, Vivek Gupta and Abhay Hanjura, Co-founders, Licious, said, “We are pleased to welcome Ajit to the team. As D2C leaders one of our biggest priorities is devising tech-first solutions that can successfully disrupt not just the Licious ecosystem but also the protein-based food space. Ajit’s rich experience in building transformative technology is a great match to this vision of ours. We are confident that under his able guidance the tech at Licious will scale newer heights.”

Prior to Licious, Narayanan was the CTPO and founding member of MFine, a health-tech business focused on delivering quality primary and secondary healthcare for India. Some of his notable innovations were in the areas of assistive AI technology for doctors and industry's first vital monitoring devices on the mobile. He also served as the Chief Technology Officer for Myntra and as Vice President of Product and Technology at SAP.