Lead-to-buy Time For Housing Down To 26 Days In H1 FY25

As housing continues to be a preferred investment in India, a recent Anarock report reveals that the time it takes from first lead to actual booking has been steadily decreasing. In H1 FY25, the lead-to-buy conversion time dropped to an average of 26 days, down from its peak of 33 days in FY21, demonstrating a rise in buyer confidence.

This report highlights the buying behaviour across price segments, noting that high-end homes priced above Rs 3 crore saw the fastest conversions. In H1 FY25, ultra-luxury buyers took just 15 days to finalise a purchase after the initial lead, down from 22 days in FY24. Anuj Puri, Chairman, Anarock Group, explained, “Ultra-luxury buyers, who are financially equipped, are able to make quicker decisions, especially as high-end inventory tends to sell out faster.”

In contrast, buyers in the Rs 50 lakh to Rs 1 crore range took approximately 30 days to complete their purchases in H1 FY25. This segment, however, showed a quicker turnaround last fiscal, averaging just 20 days in FY24. Puri attributed the increase to the recent property price surge across urban areas, adding, “Rising costs have extended the decision-making time slightly, from 25 days in FY24 to about 26 days in the first half of FY25.”

For homes priced between Rs 1 crore and Rs 3 crore, the conversion time was around 27 days. The report further indicated a slight reduction in the decision time for affordable homes, from 27 days in FY24 to 26 days in H1 FY25.

Overall, the report suggests that demand for homes remains strong, with decreasing lead-to-buy times reflecting the greater buyer confidence in branded developers. Although the ultra-luxury segment responds quickly to market trends, affordable, mid-range, and upper-mid-range buyers continue to drive the majority of housing demand across the country.