Lamborghini’s 60-Year Legacy Unravelled

Ferrucio Lamborghini, Designer, Soldier, Inventor, Mechanical engineer, Winemaker, and visionary who created Lamborghini trattoria in 1948 and Automobili Lamborghini in 1963

Automobili Lamborghini has etched its name in the automotive history with six decades of groundbreaking designs and unparalleled performance. From the very first 1963 350 GTV to the bespoke creations like the Invencible and Auténtica one-offs, and now the Revuelto - brand’s new flagship and a halo product for the next decade - Lamborghini's journey has been marked by innovation, style, and a relentless pursuit of excellence. 

Lamborghini Miura: The Supercar that started it all

Automobili Lamborghini was founded on May 7, 1963. Right from the beginning, it thrived under the influence of a founder who put the values of innovation, curiosity, and disruption at the forefront of his strategy. The 1960s witnessed Lamborghini's debut with the 1963 350 GTV, a prototype that paved the way to produce their first car, the 350 GT. Experimental designs like the Marzal and the Miura Roadster captured hearts and imaginations, laying the foundation for Lamborghini's legacy of innovation. This groundbreaking approach would soon generate legendary vehicles such as the Lamborghini Miura: presented in 1966, it was the first car in automotive history to be named a supercar.

Lamborghini LM 002 aka "Rambo Lambo" 

With the LM 002, Lamborghini created a forerunner of the high-powered SUVs that only made an appearance a decade later.

The 1980s were marked by Lamborghini's foray into advanced materials like carbon fibre, showcased in the Countach Evoluzione. Additionally, the company ventured into the realm of off-road sports vehicles with the LM 002, foreseeing market demands and trends that would come to fruition years later with the Urus.

Sinister Diablo the car that reigned supreme on the original Need for Speed, it outsold every Lamborghini after its launch in 2001

The 1990s saw the rise of the Diablo, a car that not only succeeded the iconic Countach but also embraced a vibrant array of colours, reflecting the changing tastes of Lamborghini's clientele. Moreover, Lamborghini delved into hybrid concepts, as demonstrated by the visionary Calà and the captivating Asterion LPI-910.

Lamborghini Murciélago, the hyper car of the 2000s with perfect fusion of old school aura and Lamborghini DNA

As Lamborghini entered the new millennium, it unveiled the new Murciélago in 2001, the first Lamborghini car of the 21st century equipped with the legendary V12 engine. With the Murciélago, the mission was to design a worthy successor to the Lamborghini Diablo, it had to be exciting, unmistakable, but also safe and ergonomic. Additionally, the brand also launched the Ad Personam customisation programme, that allowed customers to personalise their Lamborghini vehicles, enhancing the brand's allure and exclusivity.

Lamborghini Aventador, an epitome of automotive excellence, redefining the standards of style and performance in the world of supercars

The story of the Aventador began in 2011 with the unveiling of the Aventador LP 700-4, which marked the debut of a new Lamborghini V12 60˚powerplant developed entirely in-house. From the very start, the Lamborghini Aventador has embodied new technologies, an iconic and timeless design, and mind-blowing performance unlike anything ever seen before in a production super sports car. Technical innovations and an instantly recognizable design have made the Aventador Lamborghini’s biggest V12 success, with more Aventador vehicles sold than the total of all previous V12 models. 

Lamborghini Revuelto marks one of the biggest changes for the brand as its first hybrid model in production from the brand

Lamborghini unveiled Revuelto, the first HPEV (High Performance Electrified Vehicle) hybrid super sports car. With the Revuelto, Lamborghini has established a new benchmark in performance, on-board technology, and driving pleasure. The ultimate thrill provided by the Revuelto is reached thanks to a powertrain that delivers 1015 CV total, combining the power of a brand-new 12-cylinder internal combustion engine with three high-density electric motors and a groundbreaking transversal dual clutch e-gearbox. 

Lamborghini unveiled Lanzador, a concept car offering a glimpse into their upcoming fourth model planned for 2028, showcasing their commitment to a sustainable future

Lanzador represents a true milestone for Lamborghini as the company continues actively working to electrify its entire range of vehicles and to achieve decarbonisation. The new concept car is part of a broad strategy to reduce CO2 emissions and embrace a more sustainable vision for the future. Lamborghini is looking to cut carbon dioxide emissions by 50 percent by 2025 and by 80 per cent by the end of the decade.