<div>IPG Mediabrands worldwide has created a new global position within the media group, and appointed Mat Baxter as Global Chief Strategy & Creative Officer.</div><div> </div><div>Mr Baxter’s appointment follows Henry Tajer’s recent announcement that John Sintras was appointed IPG Mediabrands’ president, global business development and product innovation. Both the new appointments are New York based, reporting to Henry Tajer, Chief Executive Officer.</div><div> </div><div>Mr Baxter’s role sees him take responsibility for the network’s overall strategic product and the quality of its work for clients.</div><div> </div><div>“Mat Baxter is a unique executive,” said Mr Tajer. “I cannot name a more effective strategic thinker who is so totally focused on driving the best possible results for clients. The fact is that Mat has already positively impacted the performance of our business at the international level and on major clients. His new position in New York is a global platform for his talents and I am looking forward to working with him in our senior management team,” he added.</div><div> </div><div>Mr Baxter joins from UM Australia where he was CEO for nearly five years. Under his leadership UM Australia doubled in size and attracted blue-chip clients like Coca-Cola, LEGO, News Corporation and ING Direct.</div><div> </div><div>“This is a dream job for me,” said Mr Baxter on his appointment. “IPG Mediabrands is engineering a major transformation right now. A big part of that transformation is about recalibrating our product for the new world of marketing and ensuring we foster a world-class creative culture. I’m hugely excited to be working alongside so many talented people in our network to make sure that happens,” he added.</div><div> </div><div>Before Mr Baxter joined UM he was Chief Strategy Officer at MediaCom Australia and prior to that was Founding Partner and Asia-Pacific CEO of Naked Communications. In parallel, UM Australia has appointed Ross Raeburn, currently commercial director of IPG Mediabrands Australia, CEO of UM Australia.</div><div> </div>
