Informa Markets In India Unveils Futuristic Corporate Film ‘MILAN’

In the bustling world of business, where every impression counts, corporate films have emerged as a powerful storytelling medium. These cinematic narratives offer a unique canvas for companies to paint their brand identity, values, and offerings in a way that resonates with audiences.

Informa Markets in India (IMI) recently launched its highly anticipated corporate film ‘MILAN’, as part of its Festivity of Business campaign. Celebrating 18 years of fostering business connections, This film highlights the organisation’s journey and the evolving opportunities within the business world. The corporate film was launched in the presence of industry leaders, promoting collaboration and innovation.

The film highlights how IMI helps businesses form connections that build relationships and unlock endless possibilities.

On the launch of the film, Yogesh Mudras, Managing Director for Informa Markets in India, stated, “We are dedicated to fostering connections and driving innovation in a nation poised to become one of the top three economic giants in the next decade. With a thriving startup ecosystem ranked third globally, we are well-positioned to harness this momentum. Our Festivity of Business campaign creates unparalleled opportunities for networking and collaboration across diverse industry sectors.”

Nabjeet Ganguli, Chief Marketing Officer for Informa Markets in India, commented, “The release of 'MILAN' vividly portrays our vision for the future of business connections, crafted with immense thought and care. By centering our narrative on ‘Starting the Right Conversations,’ we aim to illustrate how Informa Markets empowers businesses to evolve and seize new opportunities in an ever-changing landscape. We invite all stakeholders to join us on this transformative journey, where collaboration, innovation, and dialogue become catalysts for growth.”  

As companies continue to embrace this medium, corporate films are poised to become an essential part of business communication strategies in the digital age.

MILAN was brought to life by a powerhouse team, led by Creative Director Prateek Sethi of Trip Creative Services, known for his work across major campaigns and animated series. He further added,  “The film was a hallmark campaign in our portfolio. Through this campaign, we showcased their expertise in live media and market intelligence, while our creative efforts focused on driving impactful results for our valued clients through the integrated teamwork.”