Layers, the revolutionary creator-led start-up co-founded by renowned Indian digital influencer Tech Burner, is thrilled to announce the launch of its cutting-edge smartwatch, Anarc. With a significant investment of $1 million, Anarc is set to revolutionize the smartwatch industry by merging sleek design, advanced technology, and premium materials to deliver an unparalleled user experience.
In collaboration with esteemed design firms Thought Over Design and Seymourpowell, Anarc distinguishes itself in a competitive market, offering a perfect blend of style, performance, and affordability. This smartwatch not only redefines the capabilities of wearable technology but also sets a new standard for what consumers can expect from smartwatches.
The launch of Anarc has been met with overwhelming enthusiasm, as evidenced by the remarkable achievement of generating over ₹4 crore in sales within the first 24 hours. Additionally, the brand has attracted over 1 million unique visits to its website, highlighting the growing demand for a creator-led product that resonates with discerning consumers. Despite its premium pricing compared to domestic competitors such as boAt, Fire-Boltt and Noise, Anarc’s success underscores the immense potential of creator-led brands to captivate and engage audiences. The launch video for Anarc has gone viral, garnering over 4 million views on YouTube and trending at #1, showcasing the significant influence of creator marketing in today's digital landscape.
Layers founders Neel Gogia and Shlok Srivastava are committed to creating a brand that reflects the aspirations of everyday consumers, and their previous success with the debut product offering of mobile skins, achieving over $5 million in sales in 2022, has laid a solid foundation for their second venture. With its impressive features and competitive pricing, Anarc positions itself as a compelling alternative to premium global brands such as Apple Watch and Samsung Galaxy Watch.
Shlok Srivastava aka Tech Burner reflects, "Smartwatches had become monotonous, stuck in a cycle of square and circular designs. We at Layers challenged this norm, believing in the power of creativity to drive innovation. We're challenging the status quo of smartwatch design. Anarc is our answer - a unique blend of style and substance. It's designed to seamlessly integrate into everyone's lifestyle. By bridging the gap between basic and luxury smartwatches, we're redefining the Indian smartwatch market. Anarc is not just a product; it's a symbol of Indian innovation and global appeal."
Neel Gogia, Co-Founder, Layers further adds, "Over the past seven years, I've witnessed firsthand the power of creator-led brands. With Anarc, we've pushed the boundaries of what's possible in the Indian smartwatch market. We've defied expectations by selling premium devices at a price point three times higher than the competition, generating significant sales within the first day of launch. Most local brands sell a majority of their smart watches under the 2,500 rupees tag while at Anarc, we sold at 3 times premium at an average of 7,000 rupees and still managed to sell 4 crores worth of watches within one single day and are fully sold out till December 2024. This achievement underscores the potential for Indian creator-led brands to thrive in the market. By combining exceptional product features and functionality with effective distribution, we're proving that creator-led brands can not only survive but also excel.”
Anarc, a premium smartwatch, redefines the wearable tech experience with its patented octagonal design, stainless steel and IML back case, and 60Hz AMOLED display with 700 nits brightness and AOD. Powered by a Hisilicon advanced chipset, it offers up to 7 days of battery life, Bluetooth 5.2 connectivity, on-device music storage, TWS compatibility, 100+ workout modes, wireless charging, and noise cancellation for calls. This combination of style, performance, and features makes Anarc a compelling choice for tech enthusiasts and fitness aficionados alike.
Anarc will be available for purchase starting INR 6,999/- upwards on www.layers.shop
