As India’s youngest generation now leads the charge in family travel planning with their distinct preferences, a report has revealed that around 93 per cent of Generation Alpha (Gen Alpha) and Generation Z (Gen Z) in the country actively shape family travel plans, positioning them as key decision-makers in the travel process.
Hilton’s 2025 Trends Report titled ‘Small Voices, Big Choices’ has revealed that 76 per cent of Indian parents (compared to 70 per cent globally) choose vacation destinations based on their children’s interests.
Highlighting the passion for travel among the younger generation, the report stated that nine in 10 (90 per cent) Gen Alpha and Gen Z in the country is likely to travel in the next year. In addition, 87 per cent of them take pride in their ability to explore new destinations.
“Gen Alpha and Gen Z across the Asia Pacific are avid travellers, with 92 per cent taking at least one trip in the past year. In India, this enthusiasm is even more pronounced, with young travellers averaging two to three trips annually, and 94 per cent travelling at least once,” read the report.
Even though young travellers are strong in picking activities and destinations, the logistical decisions are made by their parents only, highlighting the evolving dynamic of family travel.
“Logistical decisions - such as transportation (44 per cent), dining (40 per cent), accommodation (32 per cent), budgeting (28 per cent) and trip duration (26 per cent) - are still primarily managed by parents.”
Technology is central to the travel experience for Gen Alpha and Gen Z as Gen Z, in particular, spends more time online, averaging three hours daily, compared to Gen Alpha’s two hours. The report highlighted that Smartphones (67 per cent), smartwatches (55 per cent), and music players (46 per cent) are travel essentials for these young adventurers.
“The growing influence of Generation Alpha on family travel signals a transformative shift in the travel industry - one that Hilton is excited to embrace,” said Ben George, senior vice president and commercial director, Asia Pacific, Hilton.
As per the findings of the survey, Gen Alpha and Gen Z travellers in India are excited about exploring both local and international destinations. While they eagerly seek out India’s rich landscapes and cultural heritage, they also show a growing enthusiasm for global adventures
