<div><div>The Maximum City is going for hi-tech waste disposal. In keeping with the spirit of the Swachh Bharat mission, the Brihanmumbai Municipal Corporation (BMC) has entered into a partnership with FMCG major Hindustan Unilever Limited for tackling the problem of burgeoning waste clearance, say sources close to the development. </div><div> </div><div>As a part of their Unilever Sustainable Living Plan (USLP), Hind Lever is planning to use the Incinerator technology to burn solid waste in the city of Mumbai. This will be a part of the company’s 2015 annual plan of action under SLP. However, the timing of implementation of the programme could not be ascertained.</div><div> </div><div>We at the Businessworld, have sent a mail to the company’s communication department vis-a-vis the development and are yet to receive a reply at the time of filing the story.</div><div> </div></div><div>The company will use incinerators to reduce the solid mass of the original waste by 80–85 per cent. Mumbai generates 9,400 tonnes of municipal solid waste while 40 per cent sewage go untreated in the city.</div><div> </div><div>In HUL’s 2014 annual report on USLP, the leading FMCG firm created water conservation potential of nearly 100 billion litres through Hindustan Unilever Foundation partnerships among other initiatives through its products- Lifebuoy Hand washing Programme.</div><div> </div><div>The critical issue of burgeoning waste, a large quantum of which finds its way into landfills, is today causing a severe strain on the ecology and threatening the very quality of life throughout India. Another FMCG major, ITC has put in place several strategies, as all their businesses are mandated to ensure ‘Resource Conservation’ by reducing specific waste generation at all ITC units through constant monitoring and improvement of efficiencies in material utilisation. </div><div> </div><div>Businesses are also expected to ensure maximum reuse and recycling of wastes by following ‘segregation at source’ approach. In addition, they are required to work towards 100 per cent recycling of waste by tracking of each category of waste to ensure that it can be reused wherever possible, and if not, recycled. This ensures that almost no waste from ITC’s businesses lands up in municipal or private landfills.</div><div> </div>
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