History Of Campa Cola: From Its Launch To End In The Market

Campa Cola has been bought by Reliance Industries for Rs 22 crore. With this, it is sure that the brand will go through a tough competition with the top market brands - Cola Cola and Pepsi. But what is the history of Campa Cola?

The country was struggling with the lack of basic facilities like food as it has had been 2 years of independence and the partition had hit out the economy. The government treasury was empty. The year was 1949 when a foreign soft drink company entered the country. The name was Coca Cola.

The rich people liked it a lot and by the 1970s, it gained huge demand among the common people. But when the emergency was imposed, the government showed Coca Cola the way out of India. People were addicted to soft drinks. In such a situation, Double Seven (77), a state-owned soft drink maker, stepped into the market, but people did not like its taste.

It was a period of strange dilemma that Coca-Cola had ready to move out from India and 77 was not liked by the people. Then Campa Cola knocked in the market.

Entry of Campa Cola in Market

When Coca-Cola refused to share its secret formula for making the drink, the then Morarji Desai government expelled it from India. The Pure Drinks Group used to make Coca Cola in India at that time. Its owner Charanjit Singh was unhappy with the government's decision regarding Cola Cola because the question was about the livelihood of 2800 employees and also of running the business. 

In such a situation, in 1977, he launched a new soft drink in the market, which was named Campa Cola. It was an orange flavored drink, the bottle of which had Campa written on it. Then its competition was with Thumps Up. Gradually, Double Seven started coming off demand from both people and market. This increased the popularity of Campa Cola.

When Campa Cola saw downfall

Pepsi had gained a foothold in the Indian market in 1989 and in 1991, when former PM Manmohan Singh made economic reforms, Coca-Cola also re-entered the country. This affected Campa Cola. 

Cola Cola and Pepsi began to overtake Campa Cola with an aggressive advertising policy and market network. Delhi's bottling plants and offices were closed in 2001 and in 2009, and the brand just stayed limited to Haryana.Till 2012, the company's name was not left in the market.

Now everyone's eyes is on whether after going to Reliance, this company will be able to re-establish its glory in the market.