<div>Godrej Industries Limited, is concerned about the e-commerce players hiring talent from Fast Moving Consumer Goods (FMCG) sector, and is already preparing a distinctive value proposition for new hires from the B- schools and for their own employee to save them from being poached by the e commerce players. </div><div> </div><div>“We are careful and concerned about the e-commerce companies hiring talent at the senior and mid level from the FMCG industry, we don’t perceive them as threat now as they are yet to enter the FMCG category,” says Vivek Gambhir, managing director, Godrej Industries Limited.</div><div> </div><div>Claiming that the company has the lowest attrition rate of 5-7 per cent as against the industry figure of 10- 12 per cent, Gambhir still doesn’t foresee the e-commerce companies as a long term threat. “The sector will bust in the next 3-4 years reducing the presence by up to 90 per cent, therefore our concern is short term but we have a strategy in place to retain our employees,” he says adding. </div><div> </div><div>The company has a target to skill 1 million Indians by 2020. Speaking of the company’s HR policies and internal management, Gambhir revealed that Godrej Industries is disbanding the titles, like for instance, after the position Vice President there is no other hierarchy. “We wanted a leaner management with vertical heads but not that it was costing us but to cut down on bureaucracy and for better efficiency,” he says adding.</div><div> </div><div>He was talking at the launch of the fourth edition of Godrej Industries Limited and Associate Companies (GILAC) campus programme -Godrej LOUD (Live Out Ur Dream) 2015. He stated that LOUD is a platform to help young and talented Indian students realise their dreams, which might have been shelved due to career or sponsorship constraints. Launched in 2012, LOUD is Godrej's alternative to hiring through a standard summer process on campus.</div><div> </div><div>This year, Godrej LOUD visited 12 campuses, including the Management Development Institute, Gurgaon and the Indian Institute of Foreign Trade, Delhi.</div><div> </div><div>In 2014, the initiative saw a tremendous response with over 1600 applications from across 12 campuses. 14 finalists were shortlisted to share their dreams at the Godrej Headquarters in Mumbai and 7 dreamers got the opportunity to live out their dreams. Akhil Kalia, one of our LOUD winners from last year, visited the Terra-di-Motori in Italy and sketched automobiles in the factory museums of manufacturers like Lamborghini, Ferrari, Pagani and Maserati. Kurmapu Keerthi Sindhuri, another winner from LOUD 2014, installed a hygienic piping system in a temple to recover Abhishekam offerings and distribute them among the poor.</div>
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