Global Consumer Spending On Apps Declined By 4.8% YoY In Q3 2022: Report

New report revealed on Friday that global consumer spending on in-app purchases, premium apps and subscriptions across the App Store and Google Play declined by 4.8 per cent year-over-year (YoY) to USD 31.6 billion in Q3 2022.

The data from the report also revealed that app adoption also fell YoY, though declining by 1 per cent YoY to USD 35.3 billion.

The revenue generated on Apple’s marketplace was more than double that of Google Play’s. But App Store’s revenues still fell 2.3 percent YoY to USD 21.2 billion from USD 21.7 billion. Google Play saw an even steeper decline as it generated approximately USD 10.4 billion in consumer spending, down 9.6 per cent YoY from USD 11.5 billion in Q3 2021.

TikTok, including Douyin on iOS in China, was the top grossing non-game app worldwide across App Store and Google Play. The short-form video app saw approximately USD 914.4 million in consumer spending this quarter, bringing its lifetime total to roughly USD 6.3 billion. And it was also the most downloaded non-game app across both marketplaces, reaching approximately 196.5 million installs in Q3 2022, revealed the Sensor Tower report.

TikTok was the top revenue-generating non-game app on the App Store, while on Google Play it came second to Google One, which maintained its top spot with a little more than USD 330 million.

TikTok also broke another record in Q3 2022 by continuing its streak as the most revenue by any mobile game or non-game app in a quarter for the fourth straight quarter.

Meanwhile, Meta app Facebook in Q3 2022 saw approximately 150.3 million first-time installs on the Android marketplace. Instagram was the second most downloaded app.