Walmart-backed Flipkart is reportedly preparing to launch its quick commerce vertical, ‘Flipkart Minutes,’ in July. This marks Flipkart’s third attempt to break into the quick commerce space following two less successful ventures over the past few years. According to media reports, insiders have revealed that Flipkart Minutes aims to offer 15-minute delivery, with a potential launch date around July 15.
‘Flipkart Minutes’ intends to leverage the company’s extensive supply chain network to provide swift delivery of electronics, groceries, and other essential items. However, an official announcement from the company is still pending.
Flipkart’s previous foray into the quick commerce market, Flipkart Quick, which promised 90-minute delivery, did not achieve the desired success. The renewed effort with Flipkart Minutes indicates a strategic pivot towards even faster delivery times, positioning the company to compete directly with established quick commerce players.
Currently, the quick commerce landscape in India is dominated by Zomato-backed Blinkit, Zepto, and Swiggy’s Instamart, which is gearing up for an IPO. Flipkart’s entry into this market signals its intent to capture a share of the growing demand for rapid delivery services.
In addition to its quick commerce initiatives, Flipkart is also expanding its grocery fulfillment capabilities. The company recently launched a new grocery store in Jaipur, Rajasthan, which can dispatch over 6,500 orders per day, enhancing its capacity for slotted deliveries.
With these developments, Flipkart is poised to intensify competition in India’s quick commerce sector, aiming to meet the increasing consumer demand for faster and more efficient delivery services.
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