Yes Bank, India's fifth largest private sector bank, on Monday (22 February) named the 'Best Company Promoting Sports' of the year in the India Sports Awards 2015.
The Indian Sports Award were given away in the Capital on Monday on the last day of the 'Turf 2015-16', organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) with the support of the sports ministry.
Rana Kapoor, MD & CEO, Yes Bank, said, "Yes Bank has since inception endeavoured to develop innovative solutions aimed at creating sustained stakeholder value, even beyond the realms of traditional banking solutions. We take significant institutional pride in our Sports Banking Group - a highly focused knowledge banking vertical, committed to the growth and development of this sunrise sector through innovative financial and knowledge advisory.
Instituted in 2009, FICCI sports awards aims to felicitate individuals and organisations working towards promotion and development of sports in the nation.
In line with the philosophy of promoting sports in India, Yes Bank has demonstrated its commitment to Sports Banking by engaging in key landmark transactions to assist apex sporting bodies such as the BCCI, the AIFF, Hockey India, Indian Golf Union and their respective member associations, and is also engaged with leading sporting leagues, management companies and sports clubs for their respective financial and advisory requirements.
Yes Bank offers a specialised service to India's sportspersons with the 'Yes Garv' proposition, meant specifically to address the needs of India's sporting icons. In close collaboration with the Ministry of Youth Affairs & Sports, Yes Bank is fully committed to institutionalize best financial practices to India's sporting eco-system.
The FICCI award for 'Best Company promoting Sports (Private sector) is a strong validation of our institutional efforts. Poised for significant growth, sports will play an enhanced role in providing employment and ensuring inclusive economic and social development of the nation.
It is therefore imperative to invest in sustainable Sports infrastructure, skill development and training, enabled by policy support and global best practices, to realize India's true potential at the Olympics. Yes Bank is fully committed to institutionalise best financial practices to India's sporting eco-system."
